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Jun 04, 2015

With the right influencers you can create demand in a matter of clicks

As a tactic, influencer engagement has proven its effectiveness, allowing brands to not only leverage an individual’s proven ability to create great content, but also to access the influencer’s solid, authentic and pre-existing audience; one that is eagerly waiting to double tap those photos appearing in their feed and find the brands behind them.

Apr 30, 2015

Want to turn your fans into superfans? Brand lessons from NHL’s top teams

Whether it’s two-screen experiences brought on by new digital applications, athletes giving a peek into their personal lives through Instagram photos, or the chirping between two official team Twitter accounts during a playoff series, social media has fundamentally changed the way fans interact with their favourite sports.

Apr 16, 2015

In defense of the social media manager

These days, it doesn’t take long before the social media hate machine ramps up from offended to calling for someone’s head in the wake of a controversial posting. Because of this, brands may be tempted to act quickly and​​​ immediately rectify the situation when the heat suddenly gets turned up.

Mar 19, 2015

Five valuable lessons your business can learn from March Madness

Whether you’re the type of person who likes to read all the analyst reports you can handle, or if you prefer to close your eyes and use the dartboard method to make your picks, there’s one thing you can be sure of: we can learn a number of lessons about how to run a business from the March Madness tournament and the way we fill out a bracket.

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