Posted on 17/01/05
Pizza chains seek bigger piece of pie
Rising commodity prices, increased competition, improved quality of frozen product and overhauled eating habits have triggered unprecedented change within Canada's pizza industry.After two decades of rapid growth in the 1970s and 1980s, North American pizza sales began to slow during the 1990s, but the rate of new pizzeria openings kept climbing. Now, like a group of hungry 10-year-olds right after hockey practice, the industry's biggest players are jostling to grab a bigger slice of the pie, says John Correll, a pizza-industry veteran and industry consultant, based in Canton, Mich.
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