Posted on 29/01/03
Babying our brains, one adult at a time
In David Frum's remarkably readable and fascinating new book, an apology for George Bush's policies, called The Right Man, there is a glimpse into the calculatedly emotional world of political speechwriting. Frum lists certain innocuous words that his superior told him were taboo, not to be used in Bush's speeches. The word "business," for example, was always to be replaced by "employers." Similarly, "parents" were never to be mentioned. This surprised me: Surely parents are at the heart of the family-values world-view? They are, of course, but they're just never to be called that. They're to be called "moms and dads."
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