Posted on 03/09/02
Film fests: Beware the buzz
NEW YORK -- Ready for the buzz?Over the next two weeks, as the Toronto International Film Festival unspools more than 300 movies, thousands of filmgoers will sit up excitedly when they hear a breathless report about an unknown film or two rocketing to worldwide attention at the festival. Those pictures are what film festivals are about, the quirky undiscovered gem catapulted onto a higher plane of existence by a combination of word-of-mouth, lavish press and the embossed chequebooks of major-league film distributors. That's what makes buzz. But here's a word of advice that may not be appreciated by some of the more excitable elements of the entertainment press: Don't believe the hype.
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