Posted on 20/04/06
Cinema ad preshow has no plot, but marketers give it thumbs up
TORONTO -- On the silver screen in a Toronto theatre, a snowboarder is zigzagging down a British Columbia mountain at a furious speed before making a huge leap into the air.Moments later, the young man is seen hurtling toward a high-rise building, where he crashes through a window and lands amid shattered glass in a room full of friends.
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