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Posted on 27/05/06

Quebec Catholics swear their curse campaign is working

MONTREAL -- Between the tulips and potholes, Montreal has been abloom this spring in swear words. Big, bold, bad ones, like Tabernacle! Hostie! Ciboire! The words -- staples of Quebec's religiously flavoured cursing lexicon -- have been appearing on billboards, bus shelters and even on a landmark downtown cathedral. They're part of a crafty and provocative ad campaign run by the Roman Catholic Church.

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