Posted on 06/07/06
Advertisers see click fraud as rampant, survey says
Internet advertisers paid $800-million (U.S.) for bogus clicks on their marketing messages last year, shaking confidence in the industry and prompting many to reduce spending with Google Inc., Yahoo Inc. and other websites, according to a study released yesterday.
The full text of this article has 494 words.
To continue reading this article, you will need to purchase this article.
Already have a member account? Login now
Pay-Per-View Offers To read the complete article, select one of the following options
Purchasing from globeandmail.com is quick and secure.
