Posted on 02/08/06
Petrocan's gas price message takes alternative route
TORONTO -- Petro-Canada is going grassroots -- using the popular YouTube website to broadcast amateur-style videos of employees talking about gas prices.YouTube was founded last year with a mission of giving amateur filmmakers a voice -- allowing them to broadcast videos shot on digital cameras or mobile phones. Now, large corporations, which have always had the means to get their messages out, are looking at YouTube as an alternative way to reach young consumers.
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