Posted on 14/11/06
Baskin-Robbins targets a melting market share
It's a brand that's deliciously familiar to baby boomers. Too bad their kids don't seem to care.Baskin-Robbins, a long-time synonym for takeout ice cream, has watched its U.S. market share melt as a generation picked up a taste for café lattes. Now, the company is retooling itself to win a younger generation with new drinks and other ice cream concoctions. It's redesigning its stores to add a shot of entertainment, with a server preparing customized sundaes and milkshakes at a counter bar as customers watch the show.
The full text of this article has 875 words.
To continue reading this article, you will need to purchase this article.
Already have a member account? Login now
Pay-Per-View Offers To read the complete article, select one of the following options
Purchasing from globeandmail.com is quick and secure.
