Posted on 28/12/06
Life game a signpost for future
In 1999, Philip Rosedale invented a business that most of us would only dream of. The peculiar part is that in Rosedale's business, customers do 99 per cent of the work. His "product" is a massively multiplayer online game (MMOG, for short) called Second Life, a fascinating world where more than 400,000 participants socialize, entertain and transact in a virtual environment fabricated almost entirely by its users.
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