Posted on 25/01/07
Imax hangs its future on Hollywood fare
Richard Gelfond is eager to see Hollywood blockbusters like Spider-Man 3 and Harry Potter and the Order of the Phoenix hit the silver screen later this year.These so-called franchise movies could spur cinema operators to move faster to install Imax Corp.'s giant screens, says Mr. Gelfond, its co-chief executive officer. "When people believe there are very strong films coming, it's kind of an incentive to sign with Imax, and install quickly so they can be open in time for the next film," he said in a recent interview from the company's executive offices in New York.
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