Posted on 22/02/07
JetBlue bets saying sorry means saving its reputation
WASHINGTON -- "We are sorry and embarrassed. But most of all, we are deeply sorry." -- JetBlue AirwaysJetBlue Airways Corp., which last week turned a stormy day into public relations nightmare, is now betting that a blizzard of mea culpas can keep its brand aloft and repair its reputation.
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