FERNIE, B.C. -- From a perch atop Lizard Bowl we can see both the old mining town of Fernie, its small grid drawn on the flat-bottomed Elk River valley as if etched on a sheet of ice, and the sprawling, barrack-like condos at the base of the Rocky Mountain ski resort that share the town's name.
Both are growing and thriving with new housing developments, shops and restaurants, and it's all because of snow: light, airy, deep, blinding-white snow. In this age of fickle snowfalls, with resorts across North America and Europe experiencing particularly erratic conditions this season, Fernie has been a model of consistency. Nearly eight metres of snow has blanketed the resort so far this year, just a ski-length short of the seasonal average. And with Cranbrook Airport undergoing an expansion that will see direct international flights arrive by next season, even more skiers and snowboarders are likely to choose Fernie for what they crave most: deep snow.
Twenty-five centimetres of the stuff has swaddled the hill overnight. This would seem exceptional by the standards of most ski hills, but as the Fernie Alpine Resort website says, both plainly and smugly this morning, it's "just one of those days." Just one of those days when you laugh after a 30-kilometre-an-hour face plant because it didn't hurt. Just one of those days when you can imagine a surfer being jealous of a skier's or a snowboarder's ability to truly fly across the surface of the Earth.
Fernie is in the sweet spot of ski destinations. It's minutes away from a town with an active nightlife that has yet to be overrun by the Aspen set; it has varied-enough terrain for almost any gravity-sport enthusiast; and it has more snow than almost anywhere else in Canada. Physically, it's closer to Montana than it is to the nearest CFL franchise, but Cranbrook Airport, an hour east by car, "is something we've been working on for five or six years," says Fernie Mayor Randal Macnair, who has been in office since 2002.
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"There's a buzz around the East Kootenay [region] and the airport. All of a sudden people's ears are perking up. It creates a heightened awareness which creates a heightened momentum."
Much like Banff before it, Fernie is feeling the pressure of its long transition from a small town, in this case known for coal mining and a rail line, to a tourist playground. The growth has been steady since the hill opened in 1963, but over the past 10 years it has accelerated like an out-of-control five-year-old skier who's revelling in giving up the snow plow. Everywhere we go in Fernie, we note a British, Australian or German accent as often as we hear Canadian patter.
One of our British chair-lift companions is in town for two months to ski his heart out as part of Nonstop Skiing, a U.K. ski instructor's program that has brought more than 100 Brits to the mountain. He has nothing against the Alps, but with their spotty snow, he says, "there's no guarantee." At Fernie, it's a no-brainer for those who desire the steep and deep and don't want to shell out a few grand just to look at a grassy mountain.
Judging by the advertising in area publications, condo developers are only too happy to meet the burgeoning demand. But Macnair says he has no plans to let the growth spurt turn into a real-estate explosion.
"There's a lot of capacity here," says the Mayor, reached by phone after we returned home. "If you look at the infrastructure that's been built here, we're probably only at over-85 per cent capacity 15 days a year. So there's lots of growth opportunity to bring in more visitors and more economic opportunities, without increasing the number of beds substantially."
And that means boosting summer recreation: mountain biking (Fernie is now a top destination, and riders can take their bikes up the mountain on specially adjusted lifts); golfing (a course designed by Greg Norman is one of two top-notch facilities); hiking; river rafting (riding the Elk and Bull rivers is not unlike riding the animals of the same name); and tubing.
Macnair says no one wants to see Fernie become a ghost town, so infill housing and development of existing buildings are priorities. One project, known as 901 Fernie, is a city-style condo conversion of the almost-century-old high school. "This [kind of development] contributes to a walkable, sustainable community," says Macnail.
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