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			<p id="updated">Posted  on 30/06/07</p>
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			<h2>Find a niche, or get left out in the cold</h2>
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 TIM SHUFELT
									
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			In a recent survey of American consumers, frozen foods were cited as one of the top three items they would least like to live without, according to the American Frozen Foods Institute. Surprising? Not to a guy like Baldur Gudnason.
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