Posted on 04/07/07
Less guilt, but they won't melt in your mouth
Canadians are increasingly popping chewy fruit gummies - sometimes even over chocolates - as they look for less guilt-laden sweet indulgences.Faced with sluggish candy sales, confectionery makers are seeking to put a fresh face on the category. They're aiming to satisfy the consumer's sweet tooth while also convincing snackers that chewy candies aren't such a bad treat after all.
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