Posted on 14/07/07
THE CANADIAN MODEL: OUT TO BE 'THE GOOGLE OF GREEN'
As an unabashed advocate of free enterprise who once owned a million-dollar software firm, Ron Dembo hardly seems like a tree-hugger. But he calls himself a committed environmentalist and his reputation as one is certainly on the rise since his company, Zerofootprint, signed a deal to let Air Canada customers offset the carbon generated by their flights.
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