Posted on 27/10/07
'Our world is noisy with innovation'
Grant McCracken admits that being Canadian (he was born in Vancouver) affords greater perspective on North American culture than having been brought up stateside. Through his numerous books, which include Culture and Consumption and Plentitude: The Culture of Commotion, he has sliced through society to find meaning within a world saturated with messages. Currently, McCracken is a consulting researcher at the Massachusetts Institute of Technology's alliteration-friendly Convergence Culture Consortium program, where he applies a critical eye to mainstream brands. Passing through Toronto last week for the Design Thinkers Conference, he put his popular blog on hold (http://www.cultureby.com) to posit that we are all content producers now.
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