Posted on 06/11/07
Managing the online peanut gallery
It wasn't David Bain's finest moment. It was his small company's Web debut, its first online customer review - and he'd been publicly dissed. The third-generation hardwood dealer and proud owner of Toronto's Rafina Hardwood Floors read with some consternation the company's first customer-written rating on Homestars.com, a website that offers customer reviews of local tradesmen, retailers and services in three cities, Toronto, Vancouver and Boston.
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