Posted on 23/01/08
Headwinds for online advertising
The explosive growth of online advertising may slow somewhat because consumers are beginning to find some of its techniques intrusive, consulting firm Deloitte Touche Tohmatsu believes.While many consumers find advertising annoying, Deloitte said there are signs they are taking a particular dislike to ads in the online world. It cited a survey last year of consumers in the United States that found the majority noticed print ads more than those online, but also found them less invasive.
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