Posted on 18/03/08
Koodo Mobile aims to fight 'bill bulge'
Canada's newest wireless brand, Koodo Mobile, launched its service yesterday with an eighties-era exercise theme that aims to set it apart from owner Telus Corp.Koodo Mobile's retro brochure, which features women and men in Jane Fonda and Richard Simmons-inspired workout gear, trumpets its "lean" cellphone plans.
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