Posted on 23/04/08
When a diagram is worth a thousand synapses
THE BACK OF THE NAPKINBy Dan RoamPortfolio, 278 pages, $24.95Southwest Airlines started with an idea - and a napkin.Rollin King, who was closing his regional airline, told his lawyer Herb Kelleher that, instead of running a small airline that services small towns, it made sense to run a small airline servicing big cities. He drew a triangle on the napkin and marked the three edges: Dallas, San Antonio and Houston. It was neat and simple, unlike the spaghetti of lines that depicted the complicated routes of the traditional airlines servicing big centres. And a successful airline was born.
The full text of this article has 1168 words.
To continue reading this article, you will need to purchase this article.
Already have a member account? Login now
Pay-Per-View Offers To read the complete article, select one of the following options
Purchasing from globeandmail.com is quick and secure.
