Posted on 13/05/08
NBA CANADA HOT
The NBA is devoting more marketing resources to what it sees as a hot growth area: Canada.As reasons for its optimism, the league cites an increase in attendance this past season of more than 6 per cent for Toronto Raptors games; a jump in the Canadian TV audience by an average 32 per cent for NBA games; and a 28-per-cent increase in Canadian traffic to NBA.com.
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