Posted on 13/05/08
Pull the plug on raters' special status
What's the most powerful brand name in the world? Ask 50 of your closest friends and you may get nearly as many different answers. Maybe it's Coca-Cola or Microsoft or Wal-Mart. Toyota, Apple and Google are contenders. China Mobile now ranks in the top 10, according to one study (it put the BlackBerry at No. 51).
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