Posted AT 9:21 AM EDT on 28/03/05
Amazon seeks to know you better than you know yourself
SEATTLE — Amazon.com Inc. has one potentially big advantage over its rival on-line retailers: It knows things about you that you may not know yourself.While plenty of companies have detailed systems for tracking customer habits, critics and boosters alike say Amazon is the trailblazer, having collected information longer and used it more actively.
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