Posted AT 12:53 AM EST on 23/04/05
McDonald's relish beefed-up Ronald
Chicago — Sure he looks friendly, with his big smile, colourful jumpsuit and playful repartee. But get ready for some McAttitude.
Ronald McDonald — the iconic character that is not only a corporate mascot but also a global symbol of everything good and bad about America — is undergoing a makeover that will change his look, sense of humour and role within the company.
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