Posted AT 9:24 AM EDT on 18/07/05
Firms lining up to capitalize on podcasting phenomenon
Podcasts -- on-line audio shows that can be downloaded to any portable MP3 player -- are quickly changing from a fringe phenomenon into a powerful communications tool for companies. Since emerging last summer, podcasts have allowed practically anybody to host shows on any subject -- from betting on sports to wine reviews or rants about university professors.
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