Posted AT 6:39 AM EDT on 25/02/06
For next Olympic prize, CTV looks to the Web
When Canada's biggest media players gathered last year in Lausanne, Switzerland, to bid for the broadcast rights to the 2010 and 2012 Olympics, they knew the Internet would be an important piece of any broadcasting strategy.
Just how important, they discovered this month in Turin.
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Medal Standings
| Country |  |
 |
 |
T | |
|---|---|---|---|---|---|
| 1 | GER | 11 | 12 | 6 | 29 |
| 2 | USA | 9 | 9 | 7 | 25 |
| 3 | AUT | 9 | 7 | 7 | 23 |
| 4 | RUS | 8 | 6 | 8 | 22 |
| 5 | CAN | 7 | 10 | 7 | 24 |
| 6 | SWE | 7 | 2 | 5 | 14 |
| 7 | KOR | 6 | 3 | 2 | 11 |
| 8 | CHE | 5 | 4 | 5 | 14 |
| 9 | ITA | 5 | 0 | 6 | 11 |
| 10 | FRA | 3 | 2 | 4 | 9 |
In pictures
- Canada's medalists
- A look back at the stars of the Turin Games
Postcards from Turin
Earlier discussion
- Men's Olympic hockey woes
- Gary Mason on the failure in Turin
Turin 2006
- Olympic hockey page
- Follow the national men's and women's teams' quest to repeat
Business of the Games
- Olympic hockey loss misses the net for CBC ratings
- Shot at gold would have helped viewership
Commentary
- Eric Duhatschek
Following a familiar winning script
- Gary Mason
Vancouver's quadriplegic mayor in spotlight
- Roy MacGregor
This story had everything – except Canada
- William Houston
CBC's blanket coverage beginning to wear thin
- Stephen Brunt
It could have been Grandi
- Allan Maki
A heartbeat away
