Posted AT 9:07 AM EDT on 29/05/06
Aeroplan devising new way to cash in points
The heart of Aeroplan Income Fund's new grid for redeeming rewards will be a $20-million computer system that scrutinizes supply and demand for Air Canada flights before luring consumers to cash in their points.
Rupert Duchesne, Aeroplan's chief executive officer, said the loyalty company is developing the electronic brains behind what it hopes will be a popular new schedule of higher levels of reward miles required to book seats.
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