A new breed of boomer-friendly products not only look cool -- they're easy on vision-impaired eyes and arthritic hands and won't pinch middle-age paunch. Jill Mahoney reports. ...Read the full article
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Evelyn La from Vancouver, Canada writes: As a boomer, I'm no longer interested in mountaineering. But I'm not ready for a walker. I fall [no pun intended] somewhere between the two, but marketing types seem not to realize that this in between is a long period of life for many people. Perhaps because advertising and marketing people tend to be young - who knows? Still, I'm not 35 any more and I don't want to be treated as such. This mis-marketing applies not just to cars and appliances, but to romance as well. Romance in the second act is alive and well. A new service in Vancouver, Like Fine Wine, is the first and only personal introduction service to target boomers and those even older [yes, there is life and love after age 60]. How long will it take for product developers and marketing people to realize that their parents "did it" more times than the number of children in the family and that their parents are now freer than ever to enjoy romance and many other services and products tailored to their age group? I intend to be around for a long time - perhaps long enough to find out.
- Posted 09/09/06 at 9:53 PM EDT | Alert an Editor | Link to Comment
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Monique Vardy from Ottawa, Canada writes: How ironic, the first paragraph is in bigger font (14 or 16) then the article returns to smaller print ;-) Still a very interesting article!
- Posted 05/10/06 at 10:52 AM EDT | Alert an Editor | Link to Comment
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