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We have a date -- November 9

This past week, we had to decide on an opening date. We felt that it was time to commit to a date in order to finish everything we have on the go and ... finally open ella + elliot to the public. We also need to start selling as the total amount of the orders we placed is huge! Joseph confirmed that almost everything would be completed by the end of this week. We feel that within 5 days we can get the store up and running... I know from past experience that even if you are the most prepared the last couple of days before an event tend to be crazy and very long.

This past week, not much happened in the space, to our disappointment. However by the end of the week, the curved millwork was installed and the graphics on the wall started being painted, just in time for the 3rd shoot day for "Opening Soon: By Design". What a day! We were with the crew from 9:30 a.m. to 7:00 p.m. At least they saw some progress in the space.

To add to the stress level, a painter found the back door unlocked one morning and the thermostat's wires have been snippped, hence no heat in the space...Fortunately nothing seems to be missing.

My mother who came from France 3 weeks ago to help us is leaving on Tuesday evening. When she booked her ticket, we hoped that the store would be open by now and that she would have been able to help us with our son through the opening. Now, we are going to have to find a solution.

A lot of shipments are starting to arrive. Our priority right now is to make sure that the space is ready to open on November 09. I also need to dedicate some time this week to the marketing of ella + elliot.

People ask us if we are excited. Yes, we are, but we are so bogged down with so many things to do that it's hard to be excited at this stage.

A great piece of news I forgot to mention is that Bugaboo granted us the right to market and sell their strollers. This has been a long process, and in the end ella + elliot's future apprearance on "Opening Soon: By Design" seemed to have helped secure the line. The win feels like being in sales and winning a major account!

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Setting up shop

Christian Imler and Suzanne O'Leary are the minds behind Ella + Elliot, a Toronto-based boutique focused on design products for babies which will open its doors in October. We'll follow them through the first few months in business and the make or break holiday season.

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