Posted AT 7:46 PM EDT on 11/03/07
Will carriers get carried away with portability?
The smug monkey in Telus Corp.'s new ad campaign assures consumers that life will be better if they move to the carrier with the "happiest" clients.But the critter is being accused of stretching the truth. Virgin Mobile Canada believes its customers deserve the "happiest" title, and this week sent a letter to Telus asking it to prove the claim or withdraw the ads. Telus isn't backing down and will keep running the ads.
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