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What's 10 years old and worth more than Coke?

KEITH MCARTHUR

MARKETING REPORTER

Latest comment posted at 11:03 AM EDT 25/04/07

Google now has a marque worth $66.4-billion (U.S.), and has bumped GE from the top spot, a global market research study discloses ...Read the full article

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  1. Adebisi TheGamer from Canada writes: All hail our new Google Overlords!
  2. Tom Malcolmson from Toronto, Canada writes: What's really impressive is that they seem to have achieved this without much advertising. Compare this to a company like Apple (which is also near the top in this ranking) which uses huge marketing and legal budgets to sustain its brand.

    But maybe I'm being Naive? I like to think they got to be number one by providing good services and supporting good software projects, but maybe they used equally false methods?
  3. Dave H from Canada writes: Think for a moment of what Goggle actually is. Then you will realise how fake, virtual and worthless it's 'value' is. It has no tangible value. It's an internet search engine company based off ad placement and distribution.

    It's a great big bubble. I can't wait for the great big pin to come along.
  4. Adebisi TheGamer from Canada writes: I agree.

    Everything Google is tied to their base product, the search engine.

    Eventually someone will come along that does it better, just like Google did to Yahoo.

    Google will still be worth money afterwards, just like Yahoo is, but once it loses its search engine dominance to the next great thing, the bubble will indeed burst.

    It is possible to have very little tangible value and do well for a very long time. Take Microsoft, who's main asset is software. Both Google and MS have built their empire on software. The only real differences are where that software is stored (on the computer or on the net) and how locked in their consumers are. Google can be abandoned in a heart beat, with nearly no effort, by any of it's customers. Microsoft products, however, are much more difficult to abandon due to the world wild dependance upon them.

    In order to stay where it is Google will either need to:

    1) Make sure their primary engine, the search tool, is always the best, period (nearly impossible)

    2) Diversify and acquire many different companies, shielding itself from collapses in one technology by having others to focus on

    3) Locking in its target audience ala Microsoft style. Products like Gmail (since nobody likes the pain of chaning their email address), Google Calendars, Google pages, etc... are beneficial but also tie you to Google, and help enforce their market share
  5. Andrew E from Rednecksville, Alberta, Canada writes: Where's Wal-mart??
  6. Gord Murray from Canada writes: Look how bloated college dorm pets get, look!
  7. Rumon Fastaker from Yuho, United States Outlying writes: Except Google will never make anywhere near as much money as GE. Its another Dutch Tulip bubble
  8. Barrie Ward from Weldon Saskatchewan, Canada writes: A fine report Keith and I might see Google as a significant corporate player in the long term .... but the reality is that just one major technical glitch OR - Significant EMP from a terrorist radiation weapon could/would/might diminish its value to zero in less than a blink!

    Entities with few physically 'tangible' assets and major work force producing an essential product or goods have been hyped in other times and we should be wary of the fact that 'Emporers with no clothes' can be caught out rather easily.

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