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"Evolution" all alone at Clio Awards

Clio finalist

There was lots of fretting last year about Canada's performance at the Cannes Lions International Advertising Festival, when only 10 TV commercials were nominated for the shortlist, down from 44 the previous year.

Cannes is still a month away, but at another big international advertising show, Canada's performance on the TV shortlist is even more bleak.

At this week's Clio Awards in Miami, the sole Canadian ad on the TV shortlist is the brilliant Dove "Evolution" spot by Ogilvy and Mather. Watch it here. "Evolution" has a good shot at winning some awards, which would make up for the dearth of Canadian content on the shortlist.

There was better news in other categories. Ogilvy & Mather also showed up in the "poster" category with work for Hot Wheels (shown here).

Other Canadian work on the shortlists includes:

  • Leo Burnett, Visa, print
  • TBWA, The Art Garage, poster
  • Dentsu, Vespa, poster
  • BBDO, Unicef, poster
  • Lowe Roche, Stella Artois, innovative media
  • Zig, Scream TV, innovative media
  • Rethink, Sculpture Biennale, innovative media
  • Ogilvy & Mather, Dove, interactive
  • DDB, Subaru, radio
  • DDB, BC Aquarium, radio
  • DDB, Crime Stoppers, radio
  • Rethink, BC Lions, radio
  1. Carson Bosworth from North York, Canada writes: The lack of shortlisted Canadian work may have a lot to do with the fact that a lot of Canadian agencies don't actually enter the Clios. It's gotten better in recent years but I know many agencies that have never entered the show. It never really did rebound from that year when the audience stormed the stage and stole the trophies.

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