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Global warming on display. Sunny days only.

Here's a terrific billboard from Draft FCB Toronto for the World Wildlife Fund.

It's the kind of thing that should do well at award shows -- in use-of-media cateogries as well as traditional out-of-home categories.

Using the sun to create shadows, it reminds me of this McDonald's billboard I wrote about a while ago. But while the sun is just a gimmick in the McDonald's board, it is central to the global warming discussion. Very smart.

  1. David Brent from Toronto, Canada writes: Absolutely brilliant!

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