I'm a big fan of Rethink Breast Cancer, not just because it's an important cause, but also because the execs there let me sit in on a branding session when I took over the marketing beat three years ago. The result was this story on charities as brands, one of the first articles I wrote as marketing reporter.
You may recall that last spring, Zig created checkoutmybreasts.com (now offline), a graphic Web site for Rethink in which a young woman demonstrated the proper techniques for breast self examination.
The latest campaign (shown above) comes from john st. This is a cropped piece of the print campaign, designed to promote Fashion Targets Breast Cancer t-shirts. You can buy the shirts at canada.roots.com to wear May 25 on Fashion Targets Friday.
