Check out this video. It's a LOL portrayal of a breakup between an advertiser and consumer.
At the end, viewers are directed to www.bringtheloveback.com, which turns out to be a blog about the video, complete with stats that paint a picture of a video headed towards the viral tipping point.
Do a little searching and you'll find out the video was produced by Microsoft Digital Advertising Solutions, the company's advertising sales division.
It's mostly pretty smart.
Unfortunately, the blogger, Geert Sasager, turns to marketer robospeak when he explains the rationale for making the movie:
"We wanted to do this movie to really debate with our partners and marketers the changing relationship between advertisers and consumers. We are always discussing the changing media landscapes, how consumers have changed and how advertisers need to redefine how they connect with them and we wanted to really bring the subject to life and walk the walk in terms of new ways of connecting."
