The perfect dress, killer heels and flawless makeup are all for naught if that new hairdo goes frizzy the moment you hit the dance floor.
Now two Scottish entrepreneurs have come to the rescue with an invention that battles the humidity to keep hair straight during a hot night out on the town.
The coin-activated "Straight Up" vending machine will provide 90 seconds of hair-straightening time for about the same price as the coat check in your favourite nightclub, according to its two inventors.
"The girls that use hair straighteners see it as a life saver. It's become an integral part of the beauty process," Beautiful Vending company director and co-founder Neil Mackay said.
"You can always touch a lipstick up in a nightclub or on the go but you can't necessarily have a set of hair straighteners."
Mr. Mackay and partner Richard Starrett launched their first machine in 2005 and now have more than 800 units in British bars, clubs, gyms and offices.
They plan to take the profitable fight against frizzy hair to Australia, the United States, Canada, South Africa, the Netherlands and other countries across Europe.
Strong sales and several industry awards, including the 2007 International Vending product of the year award, have helped their business take off. But beauty, or at least good looking hair, is in the eye of the beholder.
"I think it's a really good idea," said 24-year-old Jada Kaplin.
Her friend, Lauren Waites, inserts a coin and hurries to perfect her hair as the 90 seconds tick away. She looks in the mirror, and smilingly nods in approval.
