Posted AT 12:00 AM EDT on 05/11/07
MySpace hones targeting of online advertising
MATT HARTLEY
Globe and Mail Update
News Corp. has taken the next big step in the move toward commercializing social networks Monday by expanding MySpace's advertising platform, allowing advertisers to deliver precision-targeted banner ads based on user-created data.
Advertisers can now pinpoint exactly who they want to reach, based on data collected from users' personal profiles, the groups they join and the messages they post for their friends.
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