Posted AT 12:01 AM EDT on 23/11/07
Facebook's new stratagem could be brilliant
I don't remember the exact moment that I decided to sabotage my own personal brand. Maybe it was shortly after I first heard the phrase “personal brand,” a term so loathsome it inspired a certain contrary zeal. My first act was to publicize the results of one of those online tests that determines your political leanings via a series of multiple-choice questions (“Agree or disagree: The elderly should be pushed over,” and so on.
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WebSeven
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