Arlene Dickinson is the CEO of Venture Communications, one of Canada's most renowned independent strategic marketing and communications firms. Recognized as one of the 50 Best Managed Companies in Canada, Venture Communication has worked with Western Canada Lottery Corp., Toyota, Unilever, EnCana and Forzani Group Ltd. She has been recognized with a number of honours and awards including Chatelaine magazine's TOP 100 Women Business Owners; the Pinnacle Award for Entrepreneurial Excellence; Global Television Woman of Vision; and Canada's Most Powerful Women Top 100. Dickinson also makes an appearance on the popular television reality show Dragon's Den on CBC as a venture capitalist. Business Incubator reporter Rosa Park talks to Arlene Dickinson about the next big trend in marketing and gets some advice for small business owners on how to gain exposure without spending the big bucks.
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