As a recent graduate in media information from the University of Western Ontario, Steven Pulver understands the revolution under way in new media.
But with no formal training in how to harness its commercial potential, the 23-year-old enrolled last fall in the University of Waterloo's master of business, entrepreneurship and technology, an alternative to the traditional MBA.
"I knew how much I wanted to start my own company and how much that interested me," says Mr. Pulver, who selected Waterloo for its "urgency for innovation" reputation.
As part of the program, he works with a small team of students to launch a new venture. Using software technology developed by two UW graduates, the team is developing a potential business to deliver cheaper, more efficient transfer of video content over the Internet.
"None of us see this as a project," he says. "It is really our job because we see it has great potential."
If the prototype takes off, he could be part of a new enterprise after graduation. "We don't have any ambitions to work for a major company. Everything we do in school is about innovations, new start-ups and starting our own businesses."






