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Leveraging the power of social media

Globe and Mail Update

Kerry Munro, General Manager of Yahoo Canada has more than 20 years of executive management experience in the technology products and services sectors. In his role at Yahoo! Canada he is responsible for the company's overall operation and strategic growth. His previous experience includes both corporate and entrepreneurial leadership positions such as leading new ventures, alliances and applications as a Senior Director at Bell Canada, and as founder and President of KBM Marketing which provided market analysis and business unit turnaround strategy for numerous Canadian corporations. Munro is a graduate of the University of Toronto and has an MBA from Queen's University. Business Incubator reporter Rosa Park talks to Munro about cost-effective online marketing strategies using the power of social media .

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