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Yahoo to test Google's ad technology

The Associated Press

Yahoo's decision to look at rival's service could affect Microsoft's bid for the company ...Read the full article

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  1. alex just a canadian from Canada writes: when is google going to take yahoo is my question?
  2. J Kooman from Canada writes:
    "Google and Yahoo together control about 81 per cent of the U.S. search market, according to the most recent data from comScore Media Metrix. If Yahoo were sold to Microsoft, those two companies would have a combined 31 per cent market share in the United States— far behind Google's 59 per cent."

    ===============================================

    The math ... does not add up.
    G Y = 81
    M Y = 31
    Assume M G Y = 100,
    then M = 19, Y=12 and G = 69. (NOT 59).

    ...
  3. J Kooman from Canada writes: (Amend for the disappeared plus sign)...

    "Google and Yahoo together control about 81 per cent of the U.S. search market, according to the most recent data from comScore Media Metrix. If Yahoo were sold to Microsoft, those two companies would have a combined 31 per cent market share in the United States— far behind Google's 59 per cent."

    ===============================================

    The math ... does not add up.
    G Y = 81
    M Y = 31
    Assume M G Y = 100,
    then M = 19, Y=12 and G = 69. (NOT 59).

    ...
  4. Eric B from Calgary, Canada writes: J Kooman,

    The math is likely correct. The problem may be your assumption that Y M G = 100.

    Did you consider that perhaps there are other (much much smaller) players? According to my math, they would hold a combined 10%:

    1) G = 59 (given)
    2) If G Y = 81, then Y must = 22
    3) If M Y = 31, we now know Y = 22, so M must = 9
    4) So, 59 22 9 = 90, so 10% of the market is unaccounted for are belongs to all the other search engines combined.

    :)

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