Neil Berkett, the new chief executive officer of Virgin Media (the Internet service provider owned by gazillionaire Richard Branson) isn't the type to settle into a new job before picking a fight, apparently. Although he's only been in the top job for about a month, Berkett has already waded into one of the thorniest issues confronting the company: criticism of the attempt by ISPs such as Virgin Media to control or “throttle” certain kinds of data traffic on their networks.
Some critics charge that this kind of favouritism by Internet providers breaches an important principle known as “net neutrality,” and has implications for freedom of speech, among other things. Internet providers should simply be providing a pipe for data, they argue, and staying out of decisions about whose data is more important or valuable.
Mr. Berkett's response? Net neutrality is “a load of bollocks,” he tells Britain's Television magazine in a recent interview. The company is already doing deals to give certain content providers more favourable treatment, he said, adding that any content companies – including the BBC – which refuse to negotiate such a deal will find their content relegated to what the Virgin CEO referred to as the “bus lanes” of the Internet.
At least you can't accuse him of beating around the bush. No doubt executives at Bell Canada and Rogers Communications, who have also come under fire for throttling certain types of traffic (mostly BitTorrent file-sharing), wish they could get away with that kind of comment.

