Posted AT 6:00 AM EDT on 10/05/08
The Disney formula
In
Billion-Dollar Kiss, one of my favourite books about television, Jeffrey Stepakoff tells about writing for TV's
Dawson's Creek, which had started out strong but after a few seasons was beginning to drop in the ratings. One of the show's writers had a suggestion – have Pacey and Joey, two antagonistic characters, kiss. That kiss created such a stir that people started watching again, and the show did well enough for long enough to become syndicated.
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