Posted AT 3:07 PM EDT on 16/05/08
AOL sheds its brand to draw specialty audiences
NEW YORK — Unless you're looking carefully, you'll likely miss the fact that the new Asylum Web site for young men is a creation of Time Warner Inc.'s AOL. Same for WalletPop on personal finance, Spinner on indie music and StyleList on fashion.
The AOL brand is taking a back seat as the company long associated with dial-up Internet access for the masses quietly launches dozens of sites targeted at specialized audiences.
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