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Fredrick Marckini is the Chief Global Search Officer for Isobar. Marckini founded iProspect. Marckini is a leading expert in the field of search engine marketing. He was the opening keynote speaker at the Search Engine Strategies 2008 Conference that recently place in Toronto. Marckini serves on the board for the Ad Club of Boston, and was a founding board member of the Search Engine Marketing Professional Organization (SEMPO). Mr. Marckini earned a bachelor's degree from Franciscan University in Ohio. Business Incubator reporter Rosa Soo Young Park asked him what small businesses should be aware of when it comes to search engine marketing.
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