Posted AT 12:01 AM EDT on 30/06/08
Fuel on fire
It's hard to believe a Canadian company – let alone an Ottawa company – is behind McDonald's breakthrough virtual Happy Meal project. After all, the burger giant has always dealt with the Disneys and Pixars when it came to developing animated marketing campaigns. But when the virtual Happy Meal project launches this summer, it's expected to reach 80 million kids in 40 countries – not bad for a little shop in the capital's trendy Westboro neighbourhood.
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