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To all those who raised this question in response to last week's feature on Zak Mroueh and his new shop, Zulu Alpha Kilo: who the heck has he hired? Here's a name: David Toto as client services director. Toto's CV includes a turn as deputy managing director at TBWA/Paris - he's French! - and three years on the Honda account at Grip Ltd. So there's a taste of the go-global, be-passionate mantra that Zak pledges will be the shop's signature. He swears, by the by, that no tantrums have been thrown at the agency thus far. As for those rumours of client accounts: what's up with Bell?? Zak??? Are you there??
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