You may not even know what "raw" denim is (hint: denim fetishists think it's the "only" way to go and consider everything else for pantywaists and killjoys), and frankly, you may not be ready for untreated jeans, but Canadian label Naked & Famous has come to the rescue with a new line of pre-washed, "almost raw" denim at Aritzia.
"I like to think of it as a gateway drug to our more hardcore raw denim," says N&F owner Brandon Svarc. The jeans, which come in three styles — black stretch skinny, indigo stretch skinny and black skinny — are sold exclusively at Aritzia boutiques.
And while the styles may look similar to some of N&F's current looks, they have a magical difference — the Aritzia versions will come pre-washed (raw denim peeps don't usually wash their jeans at all. True story!) putting them in an "almost raw" state, as they have been processed in a 10-minute rinse.
The idea is to soften the jean without losing its unique texture and colour. Try it, you'll like it!
$140, in stores August 1st, www.nakedandfamousdenim.com.
—Leah Rumack
